![]() Technology is moving extremely fast, and this has a significant impact on the changing ads format too. You might simply overlook the pop-up ads that appear on your mobile or desktop, but the same is ruling the world of advertising over the last few years. Apart from lengthy & descriptive ads, brands now prefer to rotate their message in the form of pop-up notification. Another reason for the overwhelming popularity of these ads is ease. Since everyone lacks time these days, no one wants to wait for longer ads. Push technology has made things quite easier, such as reducing advertising cost, saving time, effective impact on the audience, etc. What Do Push Ads Mean? If we consider the scenario of back 2013, Android rolled out 4.2ICS that gave rise to the new ground of advertising with push notifications. This trend was then adopted by multiple brands with slight changes in the overall mechanism. All in all, push notification ads are the result of evolving technology where marketers get the ability to promote their product or service in a short & simple approach. Push or pop-up technology had a notable effect on other advertising patterns because the majority have seen embracing push advertising to deliver desired information among potential audience/existing customers. Why Should You Be Using Push Notification Ads? It all started from merely a messaging trend in which marketing managers used to shortlist names based on demographic details. As of today, all those staffs embraced push ads as a means of delivering communique, despite the overgrowing competition. Notifications sum up almost every different mode of communication, including instant messaging, email, and VoIP networks. But, when it comes to making the most out of your potential audience, most businesses turn their route toward push or pop-up ads. People nowadays remain busy often. They are not able to memorize the names of brands they indeed value. With push notifications, every business becomes able to send relevant information time-to-time, especially at the time of launching a new product. To do so (dispatching information), brands need permissions from mobile owners. Once someone agrees to shift to subscribers on any website, this enables push notifications for them. Why Push Notification Are So Powerful? Push notification ads have countless benefits. Due to word limits, we won't use all of them here over this article. Instead, let's shed some light on crucial ones.
Spam-Free Advertising Push notifications work slightly different than conventional ideas of promotion. No business forces mobile users to check out ads, they get themselves subscribed to the brands they find useful. In this way, the information entered in the membership form stays accurate, and this later contributes to getting rid of spams. Only the right information reaches the desired people. Reduces Cost Though this quick alert advertising avoids the need for a large amount, it still drives more profit for an organization. There are thousands of businesses operating on a shoe-string budget across the world. This ad-type works as a boon for all of them. Push advertising campaigns work independently irrespective of limits like the selection of devices. Users rarely discard mobile pop-ups, and they at least pay a quick visit to ads that appear as a pop-up. That’s the best way a business can acquire a higher rate of engagement to earn quality leads. Maximum Reach Push advertising campaigns work independently irrespective of limits like the selection of devices. Users rarely discard mobile pop-ups, and they at least pay a quick visit to ads that appear as a pop-up. That’s the best way a business can acquire a higher rate of engagement to earn quality leads. Saves Time Unlike long-form ads, designing push-based ads takes less time. Breaking down facts, organizing, and framing it- isn’t that simple? So, these are perfect for busy marketers who have the aim to reach more people, yet they lack enough time to draft ads. Bottom Line The success of businesses relies a lot on their strategies. Whether it’s push ads, native ads, visually appealing ads, or something varied, the final control resides within the control of advertisers. Our goal of writing this post is to explain the prominence of push notifications in the present scenario. Hopefully, it does what we intend to do.
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Each Facebook user craves for the little blue tick beside their profile name. This checkmark is evidence that a profile belongs to a public figure, and it has gained enough popularity to get verified. And, when it comes to business, the same little badge brings a lot of perks by marking the page look more authoritative and virtuous. That’s the ultimate reason why every business and users try their best to complete the verification process successfully. Here, let’s discuss, ‘how to verify Facebook page’ in some quick and simple steps. What’s The Reason For Verification? Users invest a good chunk of time and effort in acquiring social proofs over their different social networking sites, especially on Facebook (when they hold a business page). The moment audiences see this blue badge next to someones' name or business name, they then realize that dealing with this business is undoubtedly a worthwhile deal. Very few people know that verified profiles also come up with some unique upsides, including a higher rank over search engine results. Altogether, ‘verification’ embraces excellent benefits. Understanding Grey And Blue Ticks On Facebook? You might have noticed that Facebook gives two types of badge to its users, which is grey and blue. Let’s know about both: Blue Checkmark: Blue badge confirms the reliability, fame, and overwhelming fame of Facebook profiles. Accounts with this colour of checkmark fall in the category of ‘public figures’. Both the business and personal profile are eligible for this type of verification. Grey Check Mark: Grey tick is location-oriented. That means a grey tick confirms a particular geographical location for any business so that people no longer find it skeptical visiting there. In a nutshell, all these two checkmarks have somewhat similar qualities, and both works to boost up the status of the accounts (business or person). Who Can Get Verified? Verification on Facebook is not so easy as it seems. Just to know that Facebook has billions of active accounts, but only a few among them are eligible to earn the credibility badge, that is a blue tick. Small businesses, video creators, media workers, celebrities, and alike figures can easily get verified when compared to a genuine account even if it has a bulk of followers. As a consequence, personal profiles struggle a lot. Now, How To Verify Your Facebook Page? Make sure your page meets the entire demand of ‘top’ accounts. Spend enough time checking our best pages in your niche and fetch some ideas to recreate those for your business page. Though Facebook doesn’t set complicated criteria, it’s always useful to keep up-to-date information over the page, which includes :
To begin the verification procedure, visit the original page. Move to page settings, and select ‘General’ from there. It shows the information in which you get to know if your page qualifies for verification or not. If yes, then there are two options:-
The first one consists of a small process, where the Facebook team gives a quick call to the registered number and provides a verification code. Once entering this code, pages will get a grey badge, and eventually a blue badge (perhaps). Another method requires uploading legal documents related to your business, such as license, certification of registration, taxation files, and so on. It might take time because Facebook verifies these documents manually before bringing a fair decision. How Long Facebook Makes Users Wait? The duration of verification relies on various factors. Page type, the workload of the Facebook team, and also followers count. Unless you are a celebrity, Facebook is all set to test your patience. On average, Facebook takes 48 hours to 45 days to give badges. As said earlier, a blue checkmark is supposed to keep folks waiting too long than grey. In some rare cases, Facebook can also reject the request if your FB page seems unrealistic. Final Conclusion Businesses put an ample amount of effort into getting their pages verified as early as possible. We believe that our article has adequate information to serve a more profound answer on- how to verify Facebook Page. So, start drawing up plans from today onwards. Every marketer wants to make the most out of their Facebook marketing campaign, yet they often face countless challenges in their way. While most of them struggle to find out the exact ways to improve visibility for their ads, a large portion of their group has accurate plans in hand, but they don’t have enough money and resources to initiate. Well, it’s not a big deal for a top-fortune company to implement valuable tools and make their campaigns run smoothly. On the other hand, organizations working with the shoe-string budget can’t afford to invest even in an ad finder online tool. Thus to help you all, we are going to discuss the top five strategies that will juice up your advertising campaign on Facebook. So, let’s start without wasting any time around. Tool#1- PowerAdSpy for Facebook Management With this compelling Facebook Ads management tool, you can dive among thousands of best ad copies relevant to your brand. Moreover, the tool helps marketers in snooping their competitors’ most-engaging ads on Facebook. The facility of free trial often collects a good chunk of applause from the people since they don’t need to share credit card details while claiming their free trial. Poweradspy aims at growing all-sized businesses, so it opens up with reasonable pricing plans, including a free plan for brands that work under limited advertising budgets. It’s comprehensive dashboard still functions as an ad finder for many brands. Click here to know more. Tool#2- DrumUp We know how painful it is to search out and obtain share-worthy content for your Facebook feed. Now, with DrumUp, you can check out content and plan content to publish later. It’s a free tool that can evaluate stories in your niche, allot ranking for them, and then list them to make them shareable for your brand. It’s quite easy to get started with this valuable tool. All you need is to suggest relevant keywords and let the tool search alluring stories. Apart from the content, DrumUp also provides information about prime time for your Facebook posts. Tool#2- Canva Canva is a renowned free/paid designing tool that lets you create customized ads according to the ongoing trend. The tool will ease up your ad creation process with its thousands of templates, Facebook page covers, and post ideas. As soon as you choose a perfect template, then step forward to add text, make necessary changes to make your ads worth posting on Facebook. For those who have zero skills in designing, Canva offers a ‘Design school’ that comprises thousands of tutorials for helping people in creating social media content. Tool#3- Whatagraph ![]() Whatagraph is another top-notch Facebook marketing tool that is getting overwhelming popularity with time. Due to its exceptional feature of delivering deep analysis of Facebook ads and ad performance for improved outcomes. You can also get a lot of recommendations for increasing engagement on your posts to attain desired goals. The best part, this tool doesn’t ask for users’ personal information in order to give access to anyone. It’s just a matter of minutes for Whatagraph to give a valid suggestion for your website simply by adding a Page URL to it. Tool#5- Timeline Contest Manager A proficient marketer knows that contest and giveaways are the most dependable means of accumulating engagement on a Facebook profile without much effort. Whereas, organizing a sound contest is worth comparing to a nightmare. In this context, the Timeline contest manager empowers your existing skills and assists in planning a perfect contest for your audience/potential audience. In addition to the tool’s abilities, don't forget to add details and precise information related to your business that clear all kinds of doubts (if it resides among audiences).
Wrapping Words The world of Facebook has always been competitive, and it’s going to be more arduous with time. So, marketers must set up strategies that are effective enough to work for a long duration. We hope that these brief suggestions of Facebook marketing or best ads finder tools help out savvy marketers to recreate themselves as successful advertisers. Instagram never fails to amaze us with its super-duper new features every year! Like recently, this popular platform launched Reels that quickly grabbed millions of eyeballs onto it. Since TikTok got banned, creators were looking for a platform that could fill out TikTok's space as well! And hopefully, Mark Zuckerberg turned out to be our Secret Santa, who fulfilled all of our wishes by launching this hot tab onto the popular social media channel. From changing the logo to adding story features, IGTV, and now Reels, Instagram has made a positive remark on everyone's mind. Today, Instagram is not only about posting a picture or video, but it has become something that could really take your career off to a great extent. Now what more updates have this platform come up with? Well, to help you with that, we came up with this article where we are going to talk about the latest Instagram Updates to give your marketing and career the extra edge. So, without making any further intro, let's begin with the article! 1. Following categories and filter options Well, this latest update on Instagram makes it super easy for any user to manage their followings and provides separate tabs showing who they interact with the most and least. If you go through your following least, then you will see that some new additions have been made.
For the users who are looking to socialize more with the people they are following, this update/feature can help them determine who is worth engaging with! 2. Hidden likes You might have heard the news or already have seen the change in your account! But Instagram is testing and hiding the number of likes your posts are getting under the post. Well, this change will be visible to all the visitors to your feed! However, one can personally see the like count by checking their post insights. And Instagram has stated that this small change is only to help people with their overall mental health by taking away the show-off pressure. 3. Arrow pen in the Instagram story Whether it's about Instagram ads, or motivational videos, this platform has really grabbed way more users. One of the excellent ways to grab any user's attention within your stories is to take the help of the draw arrows option. Let's take an example drawing an arrow that shows up from the bottom of your screen will help users to swipe up and will also make them visit your Instagram profile as well. 4. Age restrictions Now, Instagram allows its users to set up the age restriction for their respective accounts. We haven't seen many people implementing this latest Instagram updates, as no one wants to limit the number of people to get access to their page. Yet, users who are posting content that is not suited for particular ages can take the help of this feature. Note: Unsuitable contents are already getting blocked by Instagram directly. 5. Creator account Instagram added a third profile option to its existing fleet. Now, you can select between personal, business, and a creator account. So, what's the big difference in it? Well, not much, but the creator account option is equipped for all the content creators and provides them a small edge on their account's growth by adding a new insights feature. 6. Dark theme Did you recently wake up with a dark Instagram feed? Well, congrats, you are a part of their beta test. Users operating systems iOS 13 and Android 10, can experience the darker version of the most popular and loved social media channel.
7. Anti-bullying profile restrictions Instagram has recently introduced a very new feature known as- 'Restrict' that helps users to block the interactions from accounts that are more likely to spread hate, using abusive languages, bully anyone, or are talking unnecessary things for no reason. And point to be noted, this feature is a bit different from blocking anyone! Because they will not get blocked! They will still be able to leave comments that they can only see. 8. Removing followers It really doesn't matter what your engagement or posting strategy is, fake and bot accounts will still manage to creep in and disturb your follower's list. Such types of accounts never like or comment on any of your posts. And this is the reason why they are known as ghost followers. But having too many such types of followers might bring your engagement level drastically down, and you don't want that to happen! Right? Don't worry, as Instagram has itself launched an excellent feature with the help of which you can easily remove those fake followers. Yes, we are talking about the 'Remove Follower' feature! All you have to do is to go onto your follower's list, select the account you believe is a bot, then there only you will get a three-dot option available on the right-hand side, click on it, and tap on the 'remove' option. Note: Well, doing this will for sure lower your followers count, but will definitely increase your engagement rate! Time to wrap it up! So, there you have it! A small but detailed breakdown of all the essential Instagram updates that were released this year. Well, 2020 made Instagram bring out a lot of new features, and we are hoping 2021 could make it bring far better updates and features. Facebook is a social media platform that needs neither introduction nor marketing. But yes, if someone is inaugurating a business, then it's beneficial for the brands as well as brand owners to have a robust presence in this platform. It is because this social media platform can take the business to the place where they haven't thought of captivating it in the next ten years. Wait! Don't just kick start Facebook marketing, instead give some time, learn the victorious tips, and then host the flag of success there. So, without any further ado, let's start to uncover those leaves.
While entering the giant world of Facebook, one has to make a place for their brand. As it provides an opportunity using which one can achieve the place for their company very efficiently. It is because the Facebook page is that section where you can showcase all the products or services offered by the brand and can also update the offerings given by the brand promptly. Also, by making the business page, on this platform you can interact with the customers and solve their problem one-on-one or in a group.
Creating a customized, short, and easy-to-remember URL is also a significant part of doing online marketing. Once creating a vanity URL for the business page, it will become much easier to search not only on Facebook but on Google also. And hence can help to generate more traffic on the page.
One of the most prominent weapons of FB marketing is its different ad formats for showcasing the business. Yes, by using their variety of ad formats, you can successfully send the FB visitors to the website and hence can generate hot leads from them. But, before creating an appealing ad for the brand, let us first focus on how you can target users on this platform. Luckily, Facebook has provided a very effective way to channelize the audience by helping marketers to target them based on:
Hence, while using this platform for advertising, you should not leave the opportunity to create your own FB audience. Well, if you want to create your own Facebook audience, you can go to the business manager option and then select the audience manager tool, which is present on the top right corner of the menu list. From there, you can select Saved Audiences, Custom Audiences, and Lookalike Audiences and can create a perfect targeting audience for the ad campaign. Note: Don't do over filtering while creating the FB audience, because it can backfire the strategy.
Every Facebook page gives an option where one can fule the conversion rate by implementing the CTA button.
If you utilize it smartly, you can reach the goal quite effortlessly. So, if you want people to arrive on the website, you can add the website link there, if you need people to use the app, you can apply USE APP as the CTA button and many more.
If you are creating a long,irrelevant, and unappealing, video you may even lose the pre-existing audience. So before stepping into video ads for FB, be sure that the ads must be thumb-stopping, entertaining, and not too long. Wrapping words: The world of FB looks quite fascinating, but hosting the flag of success is not that easy in this firm land. However, if you start the Facebook marketing by following effective tips and tricks given above, you can easily set up the dynasty by winning the battle. So why to wait for, if you have the cards to play! "Ad Not Approved"- Such a message from Facebook is good enough to end the entire hard work of a fascinating Facebook ad creator and advertiser, in just a second. No matter how rigorously you have been through and how hard you have worked to create an eye-popping and appealing ad for your brand on Facebook. Once Facebook finds it inappropriate, it gets deleted just by showing you a notification- your ads don't follow Facebook advertising policies. Regrettably, if you have already faced such issues, then it's the time you have to go an extra mile to get it corrected from the basics. Let's read this article to figure out the latest Facebook ad policies, announced by themselves in the year 2020. Note - Make sure while reading the article, you have a pen and paper near you so that you can jot down the mistakes in your past ads. And hence, can avoid such mistakes in the future also. So let's start the journey!
Facebook wants to give a clean and healthy environment to its users. The authorities here want it to be a platform where the entire family can connect with each other. Hence it doesn't allow any product or services which can harm their sentiments. List of such services or products are:
So these are some of the products or services, which are totally banned in the world of Facebook. Some more things you can take care of are cryptocurrency trading, Payday loans, pharmaceuticals, and a lot more. Hence be careful, while posting content and cross-check it twice before posing.
So, if your ads are getting banned, then you have to check, these guidelines:
Wrapping words Facebook is a place, which can spin the wheels of your brand and take it to peak, provided you have followed its rules, regulations seriously. So let's chalk out Facebook Ad Policies in your sticky notes and go through it, every time you started making an ad for you. Smart mobile phones have replaced the desktop, laptops, and even tablets these days. And why not, if one can get all the things in a small handy gadget then, why anyone would go for huge devices. This transition from computers to laptops has taken the whirlwind of changes in the entire advertising industry, and thus made mobile advertising as one of the main pillars of online marketing. To generate awareness about this advertising format and to solve marketers' issues, we have designed this great article, where you will get to know things related to the mobile ad, its types, its advantages, and a lot more. So let's get started! What is mobile marketing? Advertising your products or services, using any advertisement format that mobile supports is known as mobile marketing. That format can be SMS, MMS, Social media ads, multimedia messages (MMS), voicemails, calls, missed call notifications, and a lot more. Thus it is one of the smartest approaches taken by the bright marketers to reach their audience, who are 24/7 glued with their mobile phones. What are the benefits of mobile marketing?
What are the best formats of mobile advertising?
Since this ad format allows quite a small area to showcase the ad, advertisers must use it in a very effective way so that they can introduce viewers about their brand, along with the product/services they want to sell.
The main motive behind creating this ad format is, to present ads that actually don't look like an ad. So that the viewer will think of it as an organic piece of information, and will visit it definitely. As it sounds, this ad format is designed logically, so that it gets merged with the environment of its surroundings and mimics like the original app or media in which it is displayed. According to a survey, it is one of the best ways to let viewers know about your brand.
You generally meet video ads when you open a mobile application and don't resist yourself to see it till the end( required it is captivating, short, and relatable) right? Of course, video ads are one of the most famous and convertible forms of advertising. What you only need is to create an eye-popping, short, and sensible ad for your product or services and then serve it to your audience. Though it requires a good amount of money, it also has the power to engage users and also to convert them into potential buyers. Most importantly, video ads provide you to reach your customers without any change of misconception and misunderstanding. Wrapping words Rich in engaging and converting visitors, mobile advertising has created a new boom in the world of advertising. Regardless of the size and span, every company is moving a step towards this marketing format. Well, if you still haven't put your best foot forward, probably it is the high time to enter this world and give a kick start to your brand's advertising. So let's not wait any more, if you don't want to be called as an outdated marketer. Roll- Camera- Action! Every company wants to reach the heart of their audience and mark their presence through video ads. And why not, after all, the conversion rate of video ads is much bigger than any other form of advertisement. So, the question is, if videos are worth more than other ad forms, then why most of the companies are still not grabbing this opportunity. Well, the reason behind this is, they don't have green, crispy dollars in their pocket to hire a videographer, rent a studio, and buy high tech- instruments. If the above scenario sounds like your one, then don't worry. Because we are here with one of the best alternatives to video ads, and that is Facebook Slideshow ads. So let's begin the journey. What does a slideshow ad mean? Slideshow ads by Facebook are one of the best alternatives to video ads. So basically, it is a type of ad where by using still images, along with the effects such as sound, slowmo, texts, and a lot, you can create a quality ad for your brand. According to research, this ad type is capable of making a video-sized influence over the audience without spending one-fourth amount one has to invest in making HD quality videos. It is because here you only need good quality images and an internet connection to run Facebook ad manager. And thus by accumulating all, you can create your own slideshows ranging between 5 to 55 seconds. Now the question arises, how can one make slideshow ads? This section of the article is for those who haven't created any slideshow ads yet. So readers, open Facebook ad manager in another tab and follow the step by step process. Step 1: Select the objective to create slideshow ads. Before starting any work, you should know your objective behind doing it. The thing is the same with creating slideshow ads also. Slideshow ads also, provide a lot of goals, to the advertisers, for instance:
Step 2: Select the audience for your ad. Facebook focuses a lot on targeting an audience. Hence, here also, before making slideshow ads for yourself, you have to select your audience. Age, location, area of interest, income, gender are some of the parameters you can set to target your audience. Step 3: Select placement. Facebook allows its users to showcase their Facebook slideshow ads on other platforms also. Once you select Automatic Placements, Facebook will showcase your ad to all those platforms, where its chances to earn engagement is high. On the other hand, if you select Edit placements, you can yourself choose the platforms where you want to popup your ads. But, one thing you must keep in mind is, selection of placements depends on the format and objectives of the ad too. Step 4: Select your budget: It is the step where you have to select how much you have to pay for your slideshow ads to appear. It is the amount of money you have to pay to Facebook. You can do it, either on a daily basis or for a lifetime. Step 5: Select an ad format. It is the step where you will get different ad formats provided by Facebook. For instance, Carousel ads, single image, single video, canvas, and slideshow ad. Here you have to select slideshow ads. Step 6: Select the means. Once you select the option of slideshow ads, you have to choose the media, through which you want to create your ad.
Wrapping words: It's high time where a marketer who is lagging behind their competitors due to video advertising campaigns can gain momentum in their advertising by creating beautiful Facebook slideshow ads for their brand. So, why to wait if you have the opportunity to win the situation. Let's start the vehicle and cross your rival. There are a lot of businesses that take the help of surveys to grab valuable data from their audience. And there is no doubt that surveys help you know your audience in a much better way. Along with it, you even get the chance to seek more comprehensive insights into what actually your audience expects from your brand. Since Facebook is the most used social media platform, marketers prefer it as their priority option whenever it comes to run their ad campaigns. Whether you want to grab more number of customers or want to make your brand reach thousands of people, a comprehensive survey on Facebook can help you a lot with that. Now, the question arises, how to create a Facebook survey successfully? Well, if you want to set up a successful survey on Facebook or any other platform, then you need to consider some vital points, or you can also say tips that could help you do better. And so what this article is all about! Here we will be discussing some of the basic guidelines to make sure you create the best ad survey on Facebook.
Are you eager to know why your business is not getting enough sales? Or do you want to get enough visitors to your survey? Well, ask yourself what you want! Because if you desire to set up a successful survey, then you will have to be clear about your goals and objectives. Getting clear about your aim will not only help you plan out a better outline, but you will also be able to target the right number of audiences.
Well, you have to keep your focus on what really matters to you! What sort of data you need to do an argument, change any product, target ads or launch your campaign? Keep in mind that your survey respondents don't really care what's important to you or your business! They bother about how easily they can complete the survey. So, make it shorter but to the point.
Remember, your questions will help you reach your goal! So think carefully about them, and try to collect additional information from looking at other surveys, before finalizing yours. Given below are some of the key points that will help you create the perfect set of questions for your survey!
Whether it is differentiating between employees and customers, or restricting down the participants with the help of demographics, it is crucial that you clearly define who you are going to be surveying. And yes, keeping your goal in mind will help you exaggerate the appropriate group.
Mostly, you should survey audiences who have bought any of your products to get an idea about what they loved about your product and what inspired them to buy it. You will also be able to reach out to those customers who have not purchased any of your products yet, to get feedback on why they didn't make a buy. Yes, the questions you will ask these two kinds of audiences will be different! That is why it is vital to define your target audiences. Conclusion Finally, we are done with tips to consider while getting with a survey on Facebook. So, if you are all set to creating your first ad campaign on Facebook and ready to launch your survey, then make sure to keep these points in mind. Anyways, this article has come up with everything that might clear your doubt on how to create a Facebook survey. |